(DOWNLOAD) "Aboca S.S.: Perfecting a 700 Year Tradition of Botanical Remedies (Cases) (Case Study)" by Journal of the International Academy for Case Studies # Book PDF Kindle ePub Free
eBook details
- Title: Aboca S.S.: Perfecting a 700 Year Tradition of Botanical Remedies (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2006
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 319 KB
Description
CASE DESCRIPTION This case was developed for an MBA marketing strategy course and as an international marketing elective, ideally suited for non-US MBA programs. As an MBA marketing strategy course it encompasses analysis and decision making from broad strategies concerning growth management, industry structure attractiveness and competitive advantage. Due to the market data in this case these broad strategic decisions can be augmented with marketing decisions for branding, product positioning, product line policies, channel selection, price policies and marketing communication policies. The international aspect of US market entry from an Italy based company and the corresponding logistical, economic, regulatory and cultural contrasts allow students to practice international marketing concepts. This case can be taught in one class session with three to four hours of student preparation.